Prepared for Calico · September 2026

Growth Infrastructure Proposal

Prepared for

Calico
Sri Lanka & Sharjah · apparel accessories since 1992

Prepared by

Augmara (Pvt) Ltd
Build with Clarity.

Date

September 2026
Valid 60 days


01 What a buyer finds today

Bigger than anyone can tell.

Nike found you. A factory in Dhaka looking for a drawcord maker cannot.

What your own site says you make, every year
Woven tape95+ million yards
Round and flat drawcord120+ million yards
Yarn dyed, in your own plant1,500+ tonnes
Factories, in Sri Lanka and Sharjah2
A nominated drawcord and tape maker for Nike

As calicocord.com states it, read 25 September 2026.

What a buyer can find
Visibility score, out of 100
24 Against 58 to 92 for the 19 makers a buyer finds instead.
Searches for Calico Cord, worldwide
0 a month. Your site has no title, so Google has to invent one.

02 How many people are searching

Somebody is looking for a maker like you.

Not for a hoodie string. For a factory that can make drawcord, elastic and tape to their spec, at volume.

One year of sourcing searches, split by term. Every term here names a maker or a volume. Google Ads Keyword Planner, worldwide, 25 September 2026.
Buyers sourcing trims, every year
0 across 90 terms that name a manufacturer, a factory, a wholesaler or a bulk order.
What that would cost you in ads
$0 a year to rent this attention from Google. Being found costs nothing a click.

Searches multiplied by each term’s own cost per click. 1,473 keyword groups, close variants counted once.


03 Who is actually searching

18 in every 19 searches are not a buyer.

Most people typing these words want a metre of it, or a hoodie. The ones who want a factory are fewer, and worth far more.

Wants the product itself
0 searches a month, across 474 terms - twill tape, a replacement hoodie string. No supplier, no quantity.
Wants a maker, or a volume
0 searches a month, across 90 terms. These are the ones that open an account.

Worldwide, English, 25 September 2026. A term counts as a buyer only if it names a maker or a volume. Garment shoppers and other industries are excluded before the count starts.


3 buyers. 2 of them search.

The third already found you. It is how Nike became a customer.

04 Where that demand is

The trade is in the garment hubs.

India and Bangladesh search for trims more than the United States, the UK and Europe together.

India and Bangladesh
45% of every trade search in these 16 markets.
United States
15% Third, behind 2 countries that make the garments.
Sri Lanka itself
2.5% Your buyers are almost all somewhere else.

12 trade terms - manufacturer, supplier, garment trims, narrow fabric - measured in each market, English, 25 September 2026. Yearly figures are the monthly measurement multiplied by 12.


Bangladesh buys in English. Vietnam and Turkey do not.

We measured the trade’s own word for garment accessories, in English and in each market’s language. An English site reaches Bangladesh. It misses most of Vietnam and Turkey.

Measured in EnglishMeasured in their own language

25 September 2026. Close variants counted once. It is why Vietnamese and Turkish pages sit inside the visibility pillar, not as a later extra.


05 Who is getting these buyers

19 makers came back. You did not.

We ran what a sourcing manager runs: drawcord manufacturer and elastic tape manufacturer for garments.

What came back

DuckDuckGo, 25 September 2026, across 3 searches, because Google served a bot check from our network. Ordered by how many of the 3 each came back on; ECI Group came back on all 3. 2 results were dropped: 1 answered with 77 words, 1 named no product on its home page.

Every one of them scores between 58 and 92. You score 24, and not for lack of standing: your 76 referring domains are more than 14 of the 19 have. You lose 65 points on a missing title, a missing description and not being found.

Visibility score, out of 100 · 25 Sep

Found in the search 40, says what it sells 25 (a title naming the product 15, a description 10), depth 15, trust 20. Augmara’s composite, not a Google metric.


06 What stands in the way

9 things, all fixable.

None of it is about what you make. All of it is about whether a buyer can find out.


What we could not check from outside.

A website is public, so we could measure it. Your order book is not.

These are questions, not findings. They are what the 45 minutes is for.


07 What we would build

Growth infrastructure, not a website.

A buyer has to find you, read the specification, request a sample, and come back with an order.


6 months, in 4 phases.

8 weeks to build it, then 4 months to grow it. The brand system comes first, so everything after it is built once.

The bar is drawn to be read, not to scale. Each segment carries its real length.

Brand
Guidelines built on your mark
One name, site and map
A title Google does not invent
One name, one address

Everything else builds on it.

Catalogue
All 4 lines, with their specs
Order size and lead time stated
Products a machine can quote
A catalogue, not a brochure

We build where the products live; your team fills it.

Live
Samples answered in a day
Both factories on the map
Answered without you
Found by people and AI

The build ends here.

Growth
More buyers find you each month
More markets, in their own language
More enquiries become orders
4 months of the same cycle

What that cycle is, next.


Then the same 4 things, every month.

The build is finished in week 8. From month 3 the same cycle runs every month, against real buyers instead of assumptions.

Months 3 to 6.
The monthly session
What came in, and from where
What we changed, and what it did
What we do next month
The automations, tuned
Replies rewritten from real questions
Follow-up timing adjusted to what works
Buyers who went quiet brought back
Google and AI visibility
Rankings worked against the sourcing terms
New pages, and new languages
Checked each month: does AI name you?
The catalogue, growing
New colours and specs published
Pages improved against what buyers open
Samples followed to the order

What it costs, month by month.

One monthly fee, paid in advance, for 6 months. The first 2 months build everything; the next 4 grow it.

Every month
$5,000 Paid in advance, on the same date each month, for 6 months.
From the first payment to live
8 weeks to a site a sourcing manager can find, with a sample they can request.
What months 1 and 2 buy
Brand guidelines built on your mark
A page for every line, with specifications
Sample requests and enquiry automations
Both factories listed, the duplicate merged
Live in 8 weeks
What months 3 to 6 buy
Visibility worked against the sourcing terms
Vietnamese and Turkish pages
Automations tuned on real enquiries
A monthly session on what came in
The same cycle, every month

Hosting, domain, WhatsApp Business and AI usage are billed to you at cost, not through us.


Build with Clarity.

Talk to us

info@augmara.com
We reply the same day

Call

+94 77 612 9379
Colombo, Sri Lanka

This proposal

Prepared September 2026
For Calico

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